Category Archives: Site architecture

In a previous post, we discussed the importance of descriptive URLs (also known as canonical, clean, or “pretty” URLs) in helping Google understand the content of a Web page. I used the following fictitious example: www.polyesterpants.com/mens/bootcut/ www.polyesterpants.com/womens/bootcut/ www.polyesterpants.com/kids/bootcut/

URL is the first thing Google looks at when determining how to rank websites for a particular search query. Consequently, any information contained in the URL will help Google establish what your website is about. For example, if two different … Continue reading →