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Category Archives: SEO tips
Ways to identify a reputable SEO company
Actually, I should have called this post “How to disqualify an SEO services provider,” but I prefer an upbeat title. There are a number of SEO best practices to follow when optimizing a website for search. These have either come … Continue reading
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Dashes or underscores in the URL – Which is better for search?
In a previous post, we discussed the importance of descriptive URLs (also known as canonical, clean, or “pretty” URLs) in helping Google understand the content of a Web page. I used the following fictitious example: www.polyesterpants.com/mens/bootcut/ www.polyesterpants.com/womens/bootcut/ www.polyesterpants.com/kids/bootcut/
How to identify and avoid nofollow links
In order to help combat spammy websites and other blackhat online marketing tactics, Google introduced the “nofollow” HTML attribute in 2005. The tag is also recognized by other major search engines. Any link that includes this tag will not benefit … Continue reading
Optimize your website for SEO with descriptive URLs
URL is the first thing Google looks at when determining how to rank websites for a particular search query. Consequently, any information contained in the URL will help Google establish what your website is about. For example, if two different … Continue reading
