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Monthly Archives: July 2011
Dashes or underscores in the URL – Which is better for search?
In a previous post, we discussed the importance of descriptive URLs (also known as canonical, clean, or “pretty” URLs) in helping Google understand the content of a Web page. I used the following fictitious example: www.polyesterpants.com/mens/bootcut/ www.polyesterpants.com/womens/bootcut/ www.polyesterpants.com/kids/bootcut/
How to identify and avoid nofollow links
In order to help combat spammy websites and other blackhat online marketing tactics, Google introduced the “nofollow” HTML attribute in 2005. The tag is also recognized by other major search engines. Any link that includes this tag will not benefit … Continue reading
